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BareMinerals App Delivers Custom-blended Foundation Direct To Consumers

Shiseido unit uses MatchCo acquisition to build custom app.

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By: Christine Esposito

Editor-in-Chief

Shiseido Americas Corporation is offering customized foundation through what it is calling a “game-changing beauty app” that is exclusively available for iPhone. The venture capitalizes on Shiseido's acquisition of MATCHCo. The combination of this new, game-changing digital platform with Shiseido's complexion-expert brand, bareMinerals, marks a revolution in the beauty category, according to the company.   Through the MATCHCo technology, users can precisely tailor their m...

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